GORPCORE is a style rooted in outdoor gear.
The name comes from Good Ol’ Raisins and Peanuts – a simple trail mix loved by backpackers. A symbol of life on the move, openness to change, and conscious choices.
PAJAK was born from that same need to be on the move.
For years, we’ve been creating gear that performs in the wild – light, technical, and reliable. But you don’t have to stash it away once you’re off the trail.
The same down jackets, backpacks, and accessories work just as well on your commute, a walk, or a coffee run. They protect you from wind and cold – and keep you looking sharp while doing it.
That’s why our take on GORPCORE is simple: it’s PAJAK in the city.
It’s not a collection made “for show.”
It’s a showcase of what our gear can do. Because in the world of technical wear, there’s also room for strong personal style.
Layering, relaxed cuts, textured materials. Colors and thoughtful details – zippers, pockets, adjustability. Today, these elements define GORPCORE. We were testing them in the mountains long before they became a trend.
In a world full of repetition and empty statements, PAJAK is for those who know where they’re from and where they’re going.
Because to walk your own path, you don’t have to leave the city. Sometimes, all it takes is stepping out the door.
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CREDITS:
Creative Direction: Grzegorz Pajak GIEPE.TV
DOP: Mateusz Szałajko
Producer: Grzegorz Pajak
Stylist: Magdalena Babiuch-Pająk
Photographer: Roman Hryciow
Set Design: Magdalena Babiuch-Pająk