Nature serves as a model of authenticity for us. The times we live in don't favor moments of reflection, but in order to perceive true, natural beauty, we need to pause. The world could benefit greatly from a large dose of sensitivity - the responsibility to protect it rests upon us.
0:31 How do you define authenticity?
1:03 What does sustainable development mean to you?
1:46 How do you see perfection in the context of the equipment you use?
2:10 Do the times we live in allow us to perceive true, natural beauty?
In the PAJAK HERO series, we invite brand ambassadors who answer our questions about universal values in the outdoors. Each interviewee presents their unique way of looking at the world, addressing topics that are ingrained in the DNA of the PAJAK brand.
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